I received an email from Audra asking for some specific advice regarding her landing page. You may have heard Tanya and I say marketing is half “science” and half “dark art”. In this example Audra has done the “science” of transition marketing brilliantly. She had chosen excellent keywords. She’s employing “Attraction Marketing” strategies by offering [...]
John Carlton is referred to as “the most ripped off copywriter in the world” and he is also one of my favorites.
We are always told about the importance of building relationships and rapport with our prospects when we are in sales. But if you are not in a ‘brick and mortar’ style of business, and you conduct your business primarily online, how do you do this?
“Are you tired of your flabby abs, dimpled thighs and back fat?” What infomercials can teach you about marketing.
I have been awake all night (thanks to some killer jetlag), surfing TV stations and watching infomercials. Basically, that is all that is on in the middle of the night. And while I inwardly cursed that there was not a halfway decent movie to be found, I was struck by the sudden thought that watching [...]
Technology CANNOT replace Psychology in marketing. Get inside your ideal prospect’s head to find them online.
There is an old saying in marketing that goes like this. “If you try and appeal to everyone in general, you’ll attract no-one in particular”. This is a critical concept to understand before you plan and execute a marketing campaign. Stop and think about it for just a moment. Why is it that old school [...]
So did the headline compel you to read on? It’s actually not my own headline, although it is quite risque, which is absolutely my style ordinarily . I have to give credit here to a brilliant direct response copywriter called Ben Settle. And I’m going to share this story with you now because it contains [...]
Some awesome advice here from the “King of Copy” Craig Garber. Tanya and I paid $7,000USD just to speak to this guy for a day. That’s how much we value what he says. If you aren’t already signed up for Craig’s list it’s well worthwhile. He sends emails like this about three times a week. [...]
Here is another absolute gem from our favorite direct response copywriter, Craig “King of Copy” Garber. Enjoy. The problem with good copywriting is that the intensity and effectiveness of it is usually based on the intensity and effectiveness of the emotions you’re able to get out of your readers. And in fact, this doesn’t [...]
Like most business owners, when I first went into business for myself in the 1990′s, back when I was a journalist and knew nothing about effective marketing — let alone “information marketing” — I was obsessed with acquiring loads of knowledge. I got every course known to man, and I subscribed to every marketing journal [...]