Keyword research is arguably the most important first step in planning a small business website. But is also the one that many people are completely unaware of. Keyword research is the critical step whereby you determine what keyword or keywords the people in your market are typing into the search engines when they are online [...]
Do You Need A Landing Page On YOUR Business Website?
Landing Page is a term you may have heard bandied about in relation to online marketing, but what exactly is a landing page, and do you really need to have one on your website? A landing page‘(sometimes known as a “lead capture page”, a “squeeze page” a “gateway page” an “opt in page” or a [...]
Marketing On The Internet: 4 Key Concepts To Grasp BEFORE You Start
Marketing on the Internet can be an extremely cost effective way to promote your business, but many people remain confused about how it all works. In reality, marketing on the Internet need not be confusing or as frustrating as it often is, as long as you understand the principles behind it. Initially, it is important [...]
Explainer Video; The Cutting Edge Way To Tell Your Story Online
Explainer Video is at the cutting edge of online marketing, yet few business people are aware of them. So what exactly is an “explainer video“? Quite simply, the explainer video is a unique and compelling way to explain your product or service to your customers. An explainer video is an explanatory online video that grabs [...]
Let Us Take The Customer “Conversion Burden” Off Your Hands
What if there was a web design and sales funnel outsourcing solution that could take the customer “conversion burden” off your hands? What if this service incorporated time-honored, fundamental sales and marketing principles and practices into an online sales funnel which connected seamlessly with your own website? What if, (and this really IS the best [...]
Designing A Small Business Website? The Top 3 Questions You Should Be Asking Your Website Designer.
Getting your head around all the elements you need to take your small business online can be a daunting experience at best. At worst, it can be frustrating, confusing and costly. In theory, it should be a quite a straightforward exercise, surely. But the moment you delve into the world of websites and online marketing, [...]
Affordable Website Design: 11 Benefits Of Using WooThemes
If you’re looking for a decent Website, then you really should take a look at WooThemes. WooThemes offers top quality themes at a low price (from $70). Some are even free. Their themes are ready to use out-of-the-box but if you want to, you can also change them. Here are our top 11 reasons we [...]
When It’s a Good Thing to Be a “Jack of all Trades”.
It is commonly said that it is not a good thing to be a “jack of all trades”. Because inevitably, you are a “master of none”. But we believe that there are some exceptions to that rule. And this definitely applies to marketing and website design. People mistakenly believe that having a great website is [...]


