5. Explainer Videos

What is an Animated “Explainer” Video?

You can explain your business to the world quickly and easily with an animated video, just like these examples prepared by MyMarketingPros.com …

http://groupgifting.com

http://aftership.com

If you have a great business you want everyone to know about it? Because if they did, they would want to do business with you. But you don’t have the time to spend with each and every client or the money to bombard your customers with marketing until they finally GET WHY you’re so awesome. Only to have them forget WHY, about half an hour later, when they get contacted by some salesperson or sidetracked by the latest Youtube video.

Now, sharing your story on the web seems to be the way to go, but everyone is promising results and you don’t know who you can trust. Well, Cameron and Tanya at MyMarketingPros have been doing something a bit … different … and it is changing the way they think about sharing ideas, businesses, products, services or … really … anything.

They start by studying your business. Then they extract the essence of your story. Super Simple and Crystal Clear. Then, crucially, they set the scene from your customer’s perspective. Which makes people go – “Oh, I get it now! I’m doing business with these guys”. And the reason they “get it now” is because we entertain them with your story (told from their perspective), using emotion, sound, movement as well as the written word.

We call them Explainer Videos or YouToons. YouToons, because they are about YOU and they are ‘semi-animated’, like a carTOON. It only takes a couple of minutes, instead of an hour, to get your message across. Plus YouToons are compelling and attractive. I mean, why do we still only use words and pictures to get our message across when people are used to more. The internet is capable of so much more … sound, drama, action, movement and emotion. The best thing is of course that what you get is a video that creates understanding. We don’t get bogged down with all the details. Instead we get to the heart of why people should do business with you, and we do this in a fun way.