Unfortunately, we have seen it time and time again. Slick web design companies treating business people like suckers at a craps table.
You know how it goes…the company rep sits you down with a smooth presentation in a spiral bound folder, jam packed with Internet jargon and IT babble. You don’t understand a lot of what they are talking about (don’t feel bad, you’re not meant to), and quite frankly, you quickly begin to feel a little foolish and intimidated.
They certainly sound as though they know what is best for your business. So when the presentation is concluded and you have signed on the dotted line to the tune of $10,000+, you can only hope that your new website will indeed “take your business to the next level” as promised.
What tends to follow next is that you will be told you need to do your own keyword research (what the heck is that?), and oh, we did mention, you will also need to supply your own content and images.
At some point in the future, usually many months down the track, you have diligently made your “progress” payments (they were certainly right onto that aspect of your relationship), but you still do not have a live website.
And actually, come to think of it, you are starting to wonder whether anyone is likely to buy your products or services straight off your “state of the art e-commerce site” anyway. Perhaps a simple but professional website outlining what you do, and where customers can find you might have done the job perfectly.
But you are out of pocket, out of patience, and don’t have the energy to even try and go through the whole soul destroying exercise again right now. You have a business to run.
Without a doubt, a website is a critical component of any modern business.
And it is not a matter of throwing together a few pages of text and publishing them online. Website development has become the integration of artistic skill, marketing prowess, knowledge of constantly changing technology, and the implementation of a highly targeted and strategic Internet marketing campaign.
A website can take many forms, from a single page opt-in site, to a simple information site, a fully-blown e-commerce site with shopping cart and merchant facilities, and inventory and database functions. It can feature systems to collect the details of visitors to your site, communicate with new and prospective clients on auto pilot, announce your new products to the world or to illustrate how your product works.
Our job is to create a website that is stable, reliable, user friendly for you and your staff, and that clearly communicates to visitors what it is you do, and how you can help them. Where applicable, it can capture leads and sell product, get your phone ringing off the hook, or more people through your door. After all, it is the online extension of your offline business.
Jumping onto the web may seem daunting to some, and ‘a walk in the park’ to others. Truth is, it’s a little of both. With the rapidly changing technologies, software and issues, you need to work with people who are aware of all the aspects of web design – from making your site look good and sound good, to building a sales funnel, to ensuring that you’ll place well in search engine directories.
My Marketing Pros can help you make the transition to the Internet or to improve the presence you already have. During our initial consultation with you about your goals for your website, we can determine what types of website would best help you to achieve them. With our modular pricing structure, you’ll always stay within your budget, and will be able to add new features and gizmos as the need or budget arises. And with our Phased Web Design system, you’ll remain involved in the development of your website, from concept to launch. Take a few moments to explore our site, it is an example of the type of website that can be achieved using WordPress, in conjunction with WooThemes.
We use and recommend WooThemes sites run on WordPress.
We’re often asked how we design such beautiful websites. The answer is we don’t. Well, not fully. Instead we utilize the world class website designs and architectures at WooThemes. WooThemes.com are website template specialists who design beautiful, functional, affordable sites that are user friendly and fully upgradable.
Importantly, they work with all browsers and look good on Macs and PCs. Many WooThemes designs have been developed to load seamlessly on mobile phones. Most importantly, because of WooThemes economies of scale, these websites come at a fraction of the cost of big company design studio offerings.
What does this mean for you? Web platforms and e-commerce sites that are user-friendly, trusted, stable, offer 24/7 technical support, upgrade automatically and, in some cases, are free to set up.
All you pay for is the usual hosting fee and domain name registration, and a ‘theme’ to enhance the ‘look and feel’ of your website. In fact this website utilizes the “Simplicity” theme from WooThemes. To see our 11 reasons for choosing Woothemes click here.
Some of the many benefits of WooThemes
Obviously, with this type of infrastructure all nicely bedded down, you can also rest assured that getting your website completed and live is super fast. Hence our service is call “One Week Websites”.
There are some aspects of business too important to outsource, and this is the key to our service. Our personal and ‘hands on’ approach means that we oversee every aspect of your website build, and we don’t have any staff to pay, so we can keep your costs down.
Your website must be like your ‘online office’ or shop if it is to work effectively for you.
Imagine going in to your business one day to find that you are locked out. The key no longer fits in the door. You can’t get inside and change things or move things around. You have to engage a locksmith every time you want to go in to your business, and a furniture mover, decorator or handyman every time you want make a small change.
This is effectively what happens to most business owners when they have a website built.
They can’t log in. They can’t change anything quickly and easily. They have to pay their designer a hefty fee every time they want a simple change. It just doesn’t work. We can teach you how to use your website so that you are not being stung with a fee every time you want to change a price, or a product or an offer. Alternatively, if you don’t have time, or inclination, we can also manage your website content for you, as part of an ongoing marketing plan.
So what you are left with is a website that doesn’t cost you a fortune. And one that you can finally take charge of.
Makes perfect sense.