Brand Marketing ‘Brand Marketing‘ is a phrase that gets bandied about with monotonous frequency by marketing agency hot shots as the ‘Holy Grail’ of business advertising strategy. As a result, small business owners get extremely anxious about “getting their brand out there” or “building brand awareness” and tend to invest a huge amount of time [...]
Marketing On The Internet: 4 Key Concepts To Grasp BEFORE You Start
Marketing on the Internet can be an extremely cost effective way to promote your business, but many people remain confused about how it all works. In reality, marketing on the Internet need not be confusing or as frustrating as it often is, as long as you understand the principles behind it. Initially, it is important [...]
Marketing On The Internet? Which Of These Costly Mistakes Are YOU Making?
Marketing on the Internet remains something of a mystery to many people in small business. While most people in small business use a variety of offline marketing methods to promote their products and services, the idea of marketing on the Internet is something that many continue to find confusing and intimidating. But this really need [...]
How Small Business Marketing Consultants Can Help You Avoid Costly Mistakes In a Tough Economy
Small business marketing consultants can help improve your bottom line in a difficult economy, even though the natural tendency of business owners is to cut their marketing budget when times are tough. When faced with a tight economy, it is good business to look at ways to cut costs in order to maximize profits. But [...]
The Ninth Great Lie of Small Business Sales and Marketing
Do you ever feel you are on a “race to the bottom” in your small business? There are so many huge companies competing for the consumer dollar (especially on commodity items) it makes it extremely difficult to compete. Their enormous buying power ensures that they can keep prices low, and as a small business owner, [...]
The Eighth Great Lie of Small Business Sales and Marketing
Is lead acquisition costing your small business a fortune? Are you wasting your time on presentations to people who were not terribly qualified, or at belly to belly networking meetings? While there is value in dealing with people directly when it comes to business, it is critical to have a first level filter to ensure [...]
The Seventh Great Lie of Small Business Sales and Marketing
This great lie is one that should force every small business person who is doing any type of paid advertising to lift their game. Actually, we’ll amend that statement, because all of your marketing efforts should yield a ROI for your business, or you have to cut them loose. Whether you are running paid ads, [...]
The Sixth Great Lie of Small Business Sales and Marketing
Here is one we can relate to (and I think anyone who has ever been in the home business industry will also be familiar). The first time I heard this shocker, I’ll be honest, deep down, I thought it was a complete load of BS. But you judge for yourself…and don’t ever believe it to [...]
The Fifth Great Lie of Small Business Sales and Marketing
You may have noticed as you have been reading through this series, is that what underpins each and every point Perry makes, is the necessity for a sales funnel as a small business marketing tool. And in today’s business climate, the most powerful, leveraged and automated way to build one of these is online, as [...]
The Fourth Great Lie of Small Business Sales and Marketing
This “great lie” is pretty counter-intuitive, but if you consider it is a range of contexts (even as applied to dating and relationships), it makes perfect sense. Trying too hard to win over a customer or client is inherently demeaning and immediately puts you on the back foot in the relationship. And nobody wants to [...]
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Why Keyword Research Is The FIRST Step to Planning Your Small Business Website
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Do You Need A Landing Page On YOUR Business Website?
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Brand Marketing; Why It Shouldn’t Be The Focus Of Small Business
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Marketing On The Internet: 4 Key Concepts To Grasp BEFORE You Start
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3 Tips For Using Google Adwords To Get Instant Qualified Traffic For Your Business.
