This “great lie” is pretty counter-intuitive, but if you consider it is a range of contexts (even as applied to dating and relationships), it makes perfect sense. Trying too hard to win over a customer or client is inherently demeaning and immediately puts you on the back foot in the relationship. And nobody wants to [...]
This one is a doozy, and we hear it all the time. “I just want my ads to get my name out there and ‘build my brand’”. This is the fast track to blowing your marketing budget up the wall. And Perry Marshall describes this process and the solution next. Enjoy The Third Great Lie [...]
Technology CANNOT replace Psychology in marketing. Get inside your ideal prospect’s head to find them online.
There is an old saying in marketing that goes like this. “If you try and appeal to everyone in general, you’ll attract no-one in particular”. This is a critical concept to understand before you plan and execute a marketing campaign. Stop and think about it for just a moment. Why is it that old school [...]