Tag Archives: Sales Funnels
The Fifth Great Lie of Small Business Sales and Marketing

The Fifth Great Lie of Small Business Sales and Marketing

You may have noticed as you have been reading through this series, is that what underpins each and every point Perry makes, is the necessity for a sales funnel as a small business marketing tool. And in today’s business climate, the most powerful, leveraged and automated way to build one of these is online, as [...]

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The Second Great Lie of Small Business Sales and Marketing

The Second Great Lie of Small Business Sales and Marketing

The second great lie of sales and marketing is so easily remedied thanks to the capacity of the Internet to deliver high quality relevant information to the people in your niche, it is almost ridiculous. And when you build your website, it is the absolute key to attracting qualified traffic, keeping them there, and then [...]

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The First Great Lie of Small Business Sales and Marketing

The First Great Lie of Small Business Sales and Marketing

Over the past 15 years, we have made it our business to learn from some of the very best and most respected direct response marketers in the world. Amongst them is Perry Marshall. Perry’s book “The Definitive Guide to Google Adwords” remains the #1 bestselling ‘how to’ guide to Google Adwords in the world, and [...]

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